The Psychophysiology of Willpower for Healthy Lifestyle Choices

Willpower is the inner strength and resolve to make and maintain decisions and actions, such as lifestyle changes that involve diet, exercise, and other health-related behaviours. It's a resource heavily drawn upon for self-improvement, with its roots deep in both psychology and physiology. Understanding the psychophysiology of willpower can illuminate why making and keeping healthy lifestyle choices can be challenging and, more importantly, how to strengthen this vital resource effectively.