The Cryotherapy Conundrum: Does Cold Exposure Really Boost Metabolism?

Cold exposure and its purported benefits have been all the rage in recent years. From athletes plunging into ice baths to wellness influencers advocating for cold showers and cryotherapy chambers, the icy trend seems to have no intention of melting away anytime soon. The underlying claim is tantalising: cold exposure, it's said, can boost metabolism and aid weight loss. But before you dive headfirst into the nearest ice bath, let's unpack the science behind these claims and determine what's chilly fact and what's frosty fiction.